Born as the next chapter of Vick’s partnership with Botafogo during the Brazilian Championship, the challenge was clear: build something that felt unmistakably connected to the original campaign without simply adapting it to a new format.

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Vick needed progression, not repetition.

That’s when the idea of the “Vick Helmet” emerged.

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As American football gains momentum in Brazil, we saw an opportunity inside a growing niche, one that couldn’t experience Vick Vaporub the same way traditional football players do. Different sport. Different gear. Different rituals.

Instead of forcing the same solution, we reimagined the ritual.

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Same brand truth.
New battlefield.