Heinz Beat Maker | Heinz

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Music doesn’t just play. It hits. It lingers. It brings back memories you forgot you had and gives you chills you didn’t see coming.

But even the most powerful melody only works when it finds the right beat.

Heinz works the same way.

We’ve all done it: shaking the bottle, tapping the bottom, getting impatient. Trying to force the ketchup out. Not knowing we were hitting the wrong spot all along.

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The secret has been there the whole time. The 57 on the neck.
That’s the rhythm.
 

Heinz Beat Maker takes that iconic sound and transforms it into music.

We invited Charlie Puth, a master at turning everyday noises into chart-topping tracks, to compose a song using nothing but the beat of a Heinz bottle.

The outcome?

A track built on flavor.
The first single ever seasoned with Heinz.