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Premier Drive-In | HBO Max
In Mexico, most Premier League matches begin at 5 a.m. when the streets are silent and the city is still dreaming. But while the lights are off and the world sleeps, rideshare drivers are already on the move, engines running, keeping the city alive.
HBO Max, the official home of the Premier League, decided it was time to return the favor. They created the Premier Drive-In.
An exclusive watch party at the iconic Estadio Azteca. What started as just another ride request turned into a surprise destination: a parking lot transformed into a drive-in cinema, built especially for those who are always in motion.
For once, the next ride could wait.
Because football isn’t just a game.
It’s sacred.
ART DIRECTION: Thiago Egg / Fabrizzio Laroca
CW: Thales Santos / Mah Rosa
MOTION DESIGNER: Fabrizzio Laroca
MENTOR: Felipe Nepomuceno


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